Luxurious • Ethical • Affordable
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Affordable Luxury
Ethically Made

Affordable
Luxury
Ethically
Made

OUR MISSION

"We want every woman to enjoy the allure...the luxury... the status of the finest diamond jewellery without the exorbitant price tag."

Len L Gullan
Managing Director at Tru-Diamonds™

About Tru-Diamonds™

Earth-Friendly & Conflict Free Laboratory created Tru-Diamonds™ are much kinder to the environment than mined diamonds, where up to 250 tons of the earth must be blasted and excavated to find just one carat of a gem diamond. What’s more, with Tru-Diamonds™, you can be sure they're not blood diamonds because we know where and how each of our gems is created and cut. Tru-Diamonds™ are the world’s best substitute for expensive, environmentally damaging mined diamonds. They give you the look and allure of top-grade diamonds at a tiny fraction of the price ...and they’re earth-friendly and conflict-free, so you can feel good, not guilty when you wear them.

The eye-catching allure of diamond jewellery has been a symbol of status and style for centuries. But the high cost of mined diamonds and the devastating impact of mining, on the environment, is a turn-off for many of today conscious consumers.

Now, Tru-Diamonds™ provides the ideal, earth-friendly alternative. To the naked eye, they look so authentic, even a jeweller can’t be sure because they look, feel and wear just like top-grade mined or synthetic diamonds although they have their own unique molecular and chemical make-up.

We set them in authentic, hand-finished settings so you'll experience the compliments and admiring glances that usually come only from wearing expensive diamond jewellery.

Developed in the UK, Tru-Diamonds™ is the worlds premier brand of simulated, non-mined diamond jewellery with over 100,000 delighted customers in the UK alone and many more all over the world. We have thousands of five-star reviews on Trustpilot.

Crafted to the most demanding quality standards and warranted for life, Tru-Diamonds™ jewellery comes with a unique Triple Guarantee that no other company, we know of, can match.

Earth-Friendly & Conflict Free

Laboratory created Tru-Diamonds™ are much kinder to the environment than mined diamonds, where up to 250 tons of the earth must be blasted and excavated to find just one carat of a gem diamond.

What’s more, with Tru-Diamonds™, you can be sure they're not blood diamonds because we know where and how each of our gems is created and cut.

Favoured by Celebrities, Stars
and VIP's

You may not know but many VIPs
proudly wear these amazing gems
on the red carpet to take a stand
against the harmful practices involved
in the mining and production of
traditional diamond jewellery.

Favoured by Celebrities, Stars and VIP's

You may not know but many VIP's proudly wear these amazing gems on the
red carpet to take a stand against the harmful practices involved in the mining
and production of traditional diamond jewellery.

Comparable To Top Grade Diamonds

When judged by the “Four C’s” that professional gemologists use to grade fine diamonds - (Colour, Clarity, Cut and Carat size) - Tru-Diamonds™ gems compare favourably to the finest, top-grade mined diamonds. They are ice white in colour, flawlessly clear, cut to perfect proportions and they come in similar carat sizes to their mined diamond counterparts. What is more, they are so hard and durable they can even cut glass!

You Always Know What You'll Get

No more worries about ordering jewellery from a great looking picture only to find, when you receive it, that you need a magnifying glass to see the stone.

With Tru-Diamonds™ you know exactly what you'll get as we clearly disclose the carat sizes for each piece. Below is a guide to some popular carat weights' diameter and relative sizes.

You may notice 't.w.' alongside pieces with more than one gemstone. This denotes the 'total weight' of all the gems in the piece.

Hallmarked For Your Protection

The Tru-Diamonds™ brand name and the hallmarks on our jewellery are worldwide trademarks of Monark Global Limited. They are your assurance of the world's finest, ethically produced, non-mined gems.

Beautifully Boxed and Certified

Your Tru-Diamonds™ jewellery comes to you in a beautiful presentation box, together with a Certificate of Authenticity confirming your gem’s pure white colour, superlative brilliance, flawless clarity, perfect cut and excellent level of hardness and toughness.

You’ll also receive a copy of our exclusive Triple Guarantee and a helpful guide on how to care for your jewellery.

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